Benefits of Hiding Prices on Select Products in Shopify
Temporarily concealing the price tag on a curated subset of items unlocks a range of strategic advantages that go beyond simple aesthetics:
Perceived Value & Branding
- Cultivates premium mystique, signaling exclusivity and handcrafted quality that standard price displays can dilute.
- Shifts focus to storytelling, letting rich images, detailed descriptions, and brand narrative take center stage before cost enters the conversation.
- Aligns with luxury-market cues, echoing high-end boutiques where “price upon request” elevates status and desirability.
- Differentiates signature collections, making flagship products feel distinct from everyday catalog items.
Shopper Engagement
- Prompts direct interaction, encouraging customers to start a chat, fill out a form, or join a wait-list to discover pricing boosting lead capture.
- Creates decision-making pauses, giving shoppers time to absorb benefits and features fully rather than anchoring solely on cost.
- Facilitates personalized offers, enabling you to tailor quotes, volume discounts, or bundles based on individual inquiries.
- Reduces immediate price comparison, minimizing the likelihood of visitors tabbing out to competitor sites.
Sales Strategy & Conversion
- Supports dynamic pricing, letting you adjust quotes in real time to reflect supply constraints, seasonal demand, or negotiated deals.
- Enables tiered selling funnels, where initial interest funnels prospects into higher touch sales paths like demos or consultations.
- Increases perceived scarcity, as unlisted prices can signal limited availability or custom craftsmanship, nudging urgency to inquire.
- Generates richer customer data, since each price request yields contact details and context for future marketing or upsell campaigns.
By strategically hiding prices on select products, you transform a simple price tag into a powerful engagement lever enhancing brand prestige, fostering meaningful customer conversations, and unlocking flexible sales opportunities that can lift overall conversion performance.
On main-product.liquid find : {%- when ‘price’ -%}
CODE :
{%- when 'price' -%}
{% if product.tags contains 'no-price' %}
{% comment %}
<!-- Designed by OnHOW YouTube Channel - Anas El Medlaoui -->
{% endcomment %}
<div id="price-{{ section.id }}" role="status" class="onhow-hidden-price" {{ block.shopify_attributes }}>
<style>
.onhow-hidden-price .price {
display: none !important;
}
.onhow-hidden-price-message {
font-size: 1.5rem;
margin: 1rem 0;
padding: 0.8rem 1.2rem;
background: rgba(var(--color-foreground), 0.04);
border-radius: 0.4rem;
display: inline-block;
}
</style>
<div class="onhow-hidden-price-message">
{{ 'Contact for pricing information' }}
</div>
</div>
{% else %}
<div id="price-{{ section.id }}" role="status" {{ block.shopify_attributes }}>
{%- render 'price',
product: product,
use_variant: true,
show_badges: true,
price_class: 'price--large'
-%}
</div>
{%- if product.quantity_price_breaks_configured? -%}
<div class="volume-pricing-note" id="Volume-Note-{{ section.id }}">
<span>{{ 'products.product.volume_pricing.note' | t }}</span>
</div>
{%- endif -%}
{%- if cart.taxes_included or cart.duties_included or shop.shipping_policy.body != blank -%}
<div class="product__tax caption rte">
{%- if cart.duties_included and cart.taxes_included -%}
{{ 'products.product.duties_and_taxes_included' | t }}
{%- elsif cart.taxes_included -%}
{{ 'products.product.taxes_included' | t }}
{%- elsif cart.duties_included -%}
{{ 'products.product.duties_included' | t }}
{%- endif -%}
{%- if shop.shipping_policy.body != blank -%}
{{ 'products.product.shipping_policy_html' | t: link: shop.shipping_policy.url }}
{%- endif -%}
</div>
{%- endif -%}
<div {{ block.shopify_attributes }}>
{%- assign product_form_installment_id = 'product-form-installment-' | append: section.id -%}
{%- form 'product', product, id: product_form_installment_id, class: 'installment caption-large' -%}
<input type="hidden" name="id" value="{{ product.selected_or_first_available_variant.id }}">
{{ form | payment_terms }}
{%- endform -%}
</div>
{% endif %}